TY  - BOOK
AU  - Kotler,Philip
TI  - Ten deadly marketing sins: signs and solutions 
SN  - 0471650226
AV  - HF5415.13 .K654 2004
U1  - 658.8 22
PY  - 2004///]
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Introduction: The State of Marketing Today --; Ch. 1; Your Company Is Not Sufficiently Market Focused and Customer Driven --; Ch. 2; Your Company Does Not Fully Understand Its Target Customers --; Ch. 3; Your Company Needs to Better Define and Monitor Its Competitors --; Ch. 4; Your Company Has Not Properly Managed Its Relationships with Its Stakeholders --; Ch. 5; Your Company Is Not Good at Finding New Opportunities --; Ch. 6; Your Company's Marketing Planning Process Is Deficient --; Ch. 7; Your Company's Product and Service Policies Need Tightening --; Ch. 8; Your Company's Brand-Building and Communication Skills Are Weak --; Ch. 9; Your Company Is Not Well Organized to Carry On Effective and Efficient Marketing --; Ch. 10; Your Company Has Not Made Maximum Use of Technology --; Epilogue: The Ten Commandments of Marketing Effectiveness
N2  - "Devoting a chapter to each deficiency, Kotler first lists the signs and symptoms that indicate whether a company is guilty of this weakness - then proposes key improvements to strengthen your company's practice. Kotler offers proven, actionable responses for putting failing marketing efforts back on track. These aren't quick fixes, but real long-term solutions for long-term problems. Ten Deadly Marketing Sins offers a methodology for building real marketing efforts from top to bottom that get results - and return failing businesses to profitability." "Ten Deadly Marketing Sins is a must-read for marketers who want to remain competitive in an increasingly challenging marketplace. This is an indispensable resource for every company - and every marketer - who wants to develop better products and services, better marketing plans, and better customer relationships."--BOOK JACKET
ER  -