TY  - BOOK
AU  - Cochrane,P.
TI  - Uncommon sense: out of the box thinking for an in the box world 
SN  - 184112477X
AV  - T14.5 .C625 2004
U1  - 303.483 22
PY  - 2004///
CY  - Chichester
PB  - Capstone
KW  - Technology
KW  - Social aspects
KW  - Technological forecasting
N1  - Includes index; "Based on the popular silicon.com column."; Boot Up --; Education That Doesn't Fit --; Conference Turnaround --; Salesmanship --; The Coming Oil Crisis --; Summits, Models and Machines --; Counter-Intuitive Networks --; Linear and Non-Linear --; Exponential Growth - So Misunderstood --; Don't Make Life Harder Than It Already Is --; The 3G Chasm - Deeper Than We Thought --; Science and Belief --; Cochrane's Law of Secretaries --; Control Freaks - Scales of Grey --; ButterflyWings.com --; Short-Term Economics --; No Market Savvy --; How Was Christmas Online For You? --; Wrong Shopping Protocol --; Chips in Everything - Including Me --; The Cyborgs Are Here --; Web Realities --; Another Management Goof! --; Porno or No Porno? --; Uncontrollable Bits --; Who Goes There? --; Wireless Everything --; Communications Compromised --; Insecure Thinking --; Wear, Where, Were-ables --; How Many Mobile Phones Do You Need? --; The Right Technology For The Right Job --; Network Power --; DIY Networking --; Stupid Entertainment --; Net Police --; Who'd Be a Copyright Lawyer? --; Software Licensing - Time To Get Angry --; Technology Fatigue --; Circuit or Packet - Clean or Dirty? --; It's Our Brains That Lack Bandwidth --; Save Everything - But Don't Be Tidy --; The Blue Sack --; Being a Squirrel --; Reliability and Downtime --; Screen Tests --; G-Force --; Naturism in Engineering --; An Invisible Revolution --; The Lull Before - Smarter Machines? --; Sleep?
N2  - "Uncommon Sense explains how very simple analysis allows the prediction of such debacles as the 3G auction and the subsequent collapse of an industry, whilst showing how simple-minded thinking is dangerous in the context of a world that is predominantly chaotic and out of control. Peter Cochrane eats, sleeps, thinks and uses technology to create new and competitive business and wealth generation. But he always has a weather eye on the consequences of human action and reaction, and ultimately the impact on society."--BOOK JACKET
UR  - http://www.loc.gov/catdir/bios/wiley047/2004300213.html
ER  -