TY  - BOOK
AU  - Harris,Phil
AU  - McDonald,Frank
TI  - European business and marketing
SN  - 0761966048
AV  - HF5415.12.E9 H37 2004
U1  - 330.94 22
PY  - 2004///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Marketing
KW  - European Union countries
KW  - Commerce
N1  - Revised edition of: European business and marketing / Phil Harris and Frank McDonald. c1994; Includes bibliographical references and index; Pt. I; Structure of the Economic Union and Core Issues --; 1; The New Europe - Myths and Reality --; 2; The European Union and the Business Environment --; 3; The Policies of the Single Economic System of the European Union --; 4; The European Union and the World Economy --; Pt. II; Tactics and Implications for the European Union --; 5; European Marketing --; 6; Political Marketing and Public Affairs --; 7; Joint Ventures and Strategic Alliances - A European Perspective --; 8; European Business and Culture --; Pt. III; Case Studies --; 1; American Furniture; Camille P. Schuster --; 2; Beef BSE; Paul R. Baines and Phil Harris --; 3; Co-operative Bank; Monica Gibson-Sweet --; 4; Boutinot Wines; Kevin Boles --; 5; EVC1; Phil Harris and Matt Dodd --; 6; EVC2; Phil Harris and Irene Harris --; 7; Fulham FC; Sukhbinder S. Barn and Paul R. Baines --; 8; Gruppo Massone; Claudio Vignali --; 9; LEGO; Hanne Gardner --; 10; Mannesmann; H. J. Schmengler and Matthias Thieme --; 11; New Zealand Dairy Board; Maureen Benson-Rea and Richard Hadley --; 12; Perkins Foods; Danny Moss and David Davies --; 13; Philips; Matt Dodd, Irene Harris and Phil Harris --; 14; Shell; Liz Walley and Julia Clarke --; 15; Stena Line; Audrey Gilmore and David Carson --; 16; Unilever; Julia Djarova and Carla Millar
ER  -