TY  - BOOK
AU  - Johansson,Johny K.
TI  - In your face: how American marketing excess fuels anti-Americanism 
T2  - Financial Times Prentice Hall books
SN  - 0131438182
AV  - HF1416 .J634 2004
U1  - 303.48273 22
PY  - 2004///]
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Export marketing
KW  - Moral and ethical aspects
KW  - United States
KW  - Advertising
KW  - Anti-Americanism
N1  - Includes bibliographical references and index; Chapter 1; Three strikes; Chapter 2 The; Anti-marketing case; Chapter 3; Why do marketers do what they do?; Chapter 4; Global marketing as bad marketing; Chapter 5; Anti-globalization and marketing; Chapter 6; Why only American brands?; Chapter 7; Anti-Americanism and marketing; Chapter 8; Who wants to be an American?; Chapter 9; Are foreign countries any better?; Chapter 10; Accentuate the positive
ER  -