In your face : how American marketing excess fuels anti-Americanism /
Johny K. Johansson.
- xviii, 206 pages ; 24 cm.
- Financial Times Prentice Hall books .
- Financial Times Prentice Hall books. .
Includes bibliographical references and index.
Three strikes Anti-marketing case Why do marketers do what they do? Global marketing as bad marketing Anti-globalization and marketing Why only American brands? Anti-Americanism and marketing Who wants to be an American? Are foreign countries any better? Accentuate the positive. Chapter 1 Chapter 2 The Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10
0131438182 9780131438187
2003064361
Export marketing--Moral and ethical aspects--United States Advertising--Moral and ethical aspects--United States Anti-Americanism