TY  - BOOK
AU  - Smart,Barry
TI  - The sport star: modern sport and the cultural economy of sporting celebrity 
T2  - Theory, culture & society
SN  - 0761943501
AV  - GV706.5 
U1  - 306.483 22
PY  - 2005///
CY  - London, Thousand Oaks
PB  - SAGE Publications
KW  - Sports
KW  - Social aspects
KW  - Athletes
KW  - Social life and customs
KW  - Mass media and sports
KW  - Celebrities
KW  - Fame
N1  - Includes bibliographical references and index; 1; Heroism, fame and celebrity in the world of sport --; 2; The development of modern sport in Britain and America --; 3; The professionalisation of modern sport --; 4; Media, sponsorship and sport stardom --; 5; Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods --; 6; Cultures of sports stardom : David Beckham and Anna Kournikova --; 7; Concluding remarks : sports stars, authenticity and charisma
ER  -