Smart, Barry, <br/><br/>
The sport star :  modern sport and the cultural economy of sporting celebrity / 
Barry Smart. 
 - 217 pages ;  24 cm. 
 - Theory, culture & society .
 - Theory, culture & society (Unnumbered). .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Heroism, fame and celebrity in the world of sport --  The development of modern sport in Britain and America --  The professionalisation of modern sport --  Media, sponsorship and sport stardom --  Corporate culture and the branding of the sport star : Nike, Michael Jordan and Tiger Woods --  Cultures of sports stardom : David Beckham and Anna Kournikova --  Concluding remarks : sports stars, authenticity and charisma.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/><label>ISBN: </label>0761943501 9780761943501 076194351X 9780761943518 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Social aspects<br/>Athletes--Social life and customs<br/>Mass media and sports<br/>Celebrities<br/>Fame--Social aspects
<br/><br/><label>LC Class. No.: </label>GV706.5 
<br/><br/><label>Dewey Class. No.: </label>306.483