TY  - BOOK
AU  - McFall,Elizabeth Rose
TI  - Advertising: a cultural economy 
T2  - Culture, representation, and identities
SN  - 0761942548
AV  - HF5821 .M34 2004
U1  - 659.1042 
PY  - 2004///
CY  - London, Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Advertising
KW  - History
KW  - Social aspects
N1  - Includes bibliographical references (pages 195-203) and index; Introduction: the quaint device of advertising --; 1; Colonising of the real --; 2; The persuasive subject of advertising --; 3; The hybridisation of culture and economy --; 4; The uses of history --; 5; Pervasive institutions and constituent practices --; 6; Persuasive products --; 7; Conclusion: devices and desires
N2  - "Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.; ; Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.; ; Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces."--Publisher description
ER  -