McFall, Elizabeth Rose, <br/><br/>
Advertising :  a cultural economy / 
Liz McFall. 
 - viii, 208 pages :  illustrations ;  24 cm. 
 - Culture, representation, and identities .
 - Culture, representation, and identities. .
<br/><br/>Includes bibliographical references (pages 195-203) and index. 
<br/><br/> Introduction: the quaint device of advertising --  Colonising of the real --  The persuasive subject of advertising --  The hybridisation of culture and economy --  The uses of history --  Pervasive institutions and constituent practices --  Persuasive products --  Conclusion: devices and desires.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/> "Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.; ; Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.; ; Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces."--Publisher description. 
<br/><br/><label>ISBN: </label>0761942548 9780761942542 
<br/><br/><label>LCCN: </label>2003110017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--History.<br/>Advertising--Social aspects
<br/><br/><label>LC Class. No.: </label>HF5821  / .M34 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1042