TY  - BOOK
AU  - Mathur,Shiv Sahai
AU  - Kenyon,Alfred
TI  - Creating value: successful business strategies 
SN  - 0750653639
U1  - 658.4012 
PY  - 2001///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Business planning
KW  - Strategic planning
KW  - Success in business
N1  - Previous ed.: 1997; Includes bibliographical references and index; Preface to the first edition --; Preface to the second edition --; Outline: The framework in a nutshell --; 1; Purpose, scope and basics --; Pt. 1; Fundamentals: The Framework and its Main Building Blocks --; 2; Objectives: what is business strategy for? --; 3; Competitive and corporate strategy - why centred on offerings? --; App. 3.1; Identifying a single offering --; App. 3.2; Financial strategies outside the framework --; Pt. 2; Understanding Competitive Positioning and Strategy --; 4; Differentiation creates private, not public markets --; App. 4.1; Segments and segmentation --; 5; Differentiation and its dimensions: classification of competitive strategies --; 6; Competitive positioning: differentiation and price --; App. 6.1; Measuring the overall price sensitivity of an offering --; 7; Competitive positioning in imperfect markets with dominant sellers --; Pt. 3; Competitive Strategies for Profit --; 8; Competitive strategy: what makes it profitable? --; App. 8.1; Profitability analysis and the five-forces framework --; App. 8.2; Cost leadership and price leadership --; 9; Competitive strategy: dynamics of positioning --; Pt. 4; Resources and Business Strategy --; 10; The theory of winning resources (the resource-based view) --; 11; Winning resources for the manager --; 12; The 'scissors' process for choosing a competitive strategy --; Pt. 5; Corporate Strategy for Clusters of Offerings --; 13; Corporate strategy's task is to build financial value --; App. 13.1; Do financial markets breed short-termism? --; 14; False and valid tests of corporate strategy --; 15; The corporate raider or catalyst --; 16; Valuable clusters of offerings: relatedness --; App. 16.1; The three styles of Goold and Campbell --; App. 16.2; The principle of relatedness --; 17; How do managers develop successful corporate strategies? --; Pt. 6; Other Implications of the Framework --; 18; Where in the world to sell and operate --; 19; Operating and organizational implications of his framework --; Endpiece: Business strategy for a new century --; Glossary --; References --; Index
ER  -