TY  - BOOK
AU  - Sheehan,Kim
TI  - Controversies in contemporary advertising
SN  - 0761926356
AV  - HF5823 .S4854 2003
U1  - 659.1 21
PY  - 2004///]
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Advertising
N1  - Includes bibliographical references (pages 297-320) and index; 1; Advertising, Its Supporters, and Its Critics --; 2; Are Goods Bad? Living in a Consumer Culture --; 3; The Chinese Wall: Advertising and Mass Media --; 4; Checks and Balances: Government and Self-Regulation of Advertising --; 5; Beyond Subliminal: The Pervasiveness of Persuasion --; 6; Advertising Choices: Influences of Stereotypes and Taste --; 7; Cats and Dogs on Venus and Mars: Gender and Advertising --; 8; The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic --; 9; Older and Better? Elders and Advertising --; 10; Getting Older Younger: Children and Advertising --; 11; The Vice Squad: Advertising Controversial Products --; 12; Two of a Kind? Tobacco and Alcohol Advertising --; 13; Doctor's Orders: Advertising Prescription Drugs --; 14; We the People: Political Advertising --; 15; Really Good Goods? Socially Responsible Advertising --; 16; The Bleeding Edge: Online Advertising --; 17; Advertising: Agencies, Values, and the Commons' Dilemma
N2  - "Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET
ER  -