Sheehan, Kim, <br/><br/>
Controversies in contemporary advertising / 
Kim Bartel Sheehan. 
 - ix, 333 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 297-320) and index. 
<br/><br/> Advertising, Its Supporters, and Its Critics --  Are Goods Bad? Living in a Consumer Culture --  The Chinese Wall: Advertising and Mass Media --  Checks and Balances: Government and Self-Regulation of Advertising --  Beyond Subliminal: The Pervasiveness of Persuasion --  Advertising Choices: Influences of Stereotypes and Taste --  Cats and Dogs on Venus and Mars: Gender and Advertising --  The Melting Pot? Advertising Portrayals of Asians, African Americans, and Hispanic --  Older and Better? Elders and Advertising --  Getting Older Younger: Children and Advertising --  The Vice Squad: Advertising Controversial Products --  Two of a Kind? Tobacco and Alcohol Advertising --  Doctor's Orders: Advertising Prescription Drugs --  We the People: Political Advertising --  Really Good Goods? Socially Responsible Advertising --  The Bleeding Edge: Online Advertising --  Advertising: Agencies, Values, and the Commons' Dilemma.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16.  17. 
<br/><br/> "Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0761926356 9780761926351 
<br/><br/><label>LCCN: </label>2003006412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S4854 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1