TY  - BOOK
AU  - Nixon,Sean
TI  - Hard looks: masculinities, spectatorship and contemporary consumption 
T2  - Consumption and space
SN  - 1857285573
U1  - 658.8348 20
PY  - 1996///
CY  - London
PB  - UCL Press
KW  - Male consumers
KW  - Great Britain
KW  - Attitudes
KW  - Middle-aged men
KW  - Men's clothing industry
KW  - Advertising
KW  - Clothing and dress
N1  - Includes bibliographical references (pages 225-233) and index; Acknowledgements --; Introduction --; Pt. I; Masculinities, commercial culture and cultural analysis --; 1; Representation, subjectivity and spectatorship --; 2; Men's markets, consumer sectors and flexible specialization --; Pt. II; Menswear, retailing practices and the "new man" --; 3; New designs on men: menswear and the "new man" --; 4; Menswear and retailing practices: the case of retail design --; 5; Menswear and the spectacle of shopping --; Pt. III; Advertising, market research and the "new man" --; 6; Acquisition, the stock market, diversification and globalization: institutional developments in UK advertising --; 7; "Who are we walking to?" Representations of the consumer in advertising research --; 8; Advertising and the "new man": creative practices, account planning and media buying --; Pt. IV; Magazine culture and the "new man" --; 9; Looking for the Holy Grail: male readerships and the general interest men's magazine --; 10; From "The world's best dressed magazine" to "The men's magazine with an IQ": magazine journalism and new male readerships --; 11; Distinguishing looks: magazine fashion photography and the "new man" --; Conclusion --; Notes --; Bibliography --; Index
ER  -