Olins, Wally. <br/><br/>
Wally Olins on brand. 

 - 256 p. :  ill. ;  23cm. 
<br/><br/> Why Brands Are Important to Customers --  How VW, the Ultimate Craft-Based Company, Fell in Love with Brands --  Where Brands Came From and What Happened When They Grew Up --  Living the Brand: Managing Service Brands --  Brands on a Global Stage: Homogeneity, Heterogeneity and Attitude --  Why Brands Are Important Inside Companies: Bonding as Much as Branding --  'Made in...' What Does it Mean and What Is it Worth? --  Branding the Nation --  How to Create and Sustain a Brand: Some Guidelines --  Branding and Making Money --  Brands: Who is Really in Charge? --  Branding's Future.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12. 
<br/><br/><label>ISBN: </label>0500511454 :  Đ18.95 
<br/><br/><label>Nat. Bib. No.: </label>GBA3-W5040 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>0500511454  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827