TY  - BOOK
AU  - Boyle,Raymond
AU  - Haynes,Richard
TI  - Power play: sport, the media and popular culture 
SN  - 0582369398
U1  - 306.483 21
PY  - 2000///
CY  - Harlow
PB  - Longman
KW  - Mass media and sports
KW  - Social aspects
KW  - Great Britain
KW  - Economic aspects
N1  - Includes bibliographical references and index; Preface --; 1; Sport, Media and Popular Culture: Questions of Theory --; 2; All Our Yesterdays: A History of Media Sport --; 3; A Sporting Triangle: Television, Sport and Sponsorship --; 4; Power Game: Why Sport Matters to Television --; 5; Who Wants to be a Millionaire? Media Sport and Stardom --; 6; The Race Game: Media Sport, Race and Ethnicity --; 7; For Men Who Play to Win: Media Sport and Gender --; 8; Games Across Frontiers: Mediated Sport and National Identity --; 9; Sportspages: Journalism and Literature --; 10; Consuming Sport: Fans, Fandom and the Audience --; 11; Conclusion: The State of Play, Sport in the New Media Age --; Bibliography --; Index
ER  -