Power play : sport, the media and popular culture /
Raymond Boyle and Richard Haynes.
- xii, 244 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Preface -- Sport, Media and Popular Culture: Questions of Theory -- All Our Yesterdays: A History of Media Sport -- A Sporting Triangle: Television, Sport and Sponsorship -- Power Game: Why Sport Matters to Television -- Who Wants to be a Millionaire? Media Sport and Stardom -- The Race Game: Media Sport, Race and Ethnicity -- For Men Who Play to Win: Media Sport and Gender -- Games Across Frontiers: Mediated Sport and National Identity -- Sportspages: Journalism and Literature -- Consuming Sport: Fans, Fandom and the Audience -- Conclusion: The State of Play, Sport in the New Media Age -- Bibliography -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
0582369398 9780582369399
Mass media and sports--Social aspects--Great Britain Mass media and sports--Economic aspects--Great Britain