Wertime, Kent, <br/><br/>
Building brands & believers :  how to connect with consumers using archetypes / 
 Building brands and believers 
Kent Wertime. 
 - xvi, 267 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 255-258) and index. 
<br/><br/> Acknowledgments --  Introduction --  The Image Market --  The Image Economy --  The Growth Engine --  Hitting the Image Wall --  The Persuasion Process --  The Mythic Connection --  Archetypes: The Source Code --  Making Modern Mythology --  Mythic Profiles --  Mythic Profile: The Ultimate Strength --  Mythic Profile: The Siren --  Mythic Profile: The Hero --  Mythic Profile: The Anti-Hero --  Mythic Profile: The Creator --  Mythic Profile: The Change Master --  Mythic Profile: The Powerbroker --  Mythic Profile: The Wise Old Man --  Mythic Profile: The Loyalist --  Mythic Profile: The Mother of Goodness --  Mythic Profile: The Little Trickster --  Mythic Profile: The Enigma --  Mythic Figures in Combination and in Local Cultures --  Harnessing Archetypes --  Managing the Intangible --  Improving Consumer Connections --  Endnotes --  References --  Index.  Sect. I.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Sect. II.  Ch. 5.  Ch. 6.  Sect. III.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Ch. 12.  Ch. 13.  Ch. 14.  Ch. 15.  Ch. 16.  Ch. 17.  Ch. 18.  Ch. 19.  Sect. IV.  Ch. 20.  Ch. 21. 
<br/><br/><label>ISBN: </label>0470820675 9780470820674 
<br/><br/><label>LCCN: </label>2003277673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice<br/>Marketing--Psychological aspects<br/>Consumer behavior.<br/>Archetype (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5415.3  / W474 2002 
<br/><br/><label>Dewey Class. No.: </label>658.80019