TY  - BOOK
AU  - Smith,Leanne Marie
TI  - A macroeconomic view of New Zealand
SN  - 0074713140
U1  - 339.0993 21
PY  - 2004///]
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill
KW  - Macroeconomics
KW  - New Zealand
KW  - Economic conditions
KW  - 1945-1984
KW  - 1984-
KW  - Economic policy
N1  - Author is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z; "Can be used as an accompaniment to an economics text or independently"--Back cover; Includes bibliographical references (page 81) and index; Sect. I; An Overview of Marketing Management --; 1; Marketing and the Marketing Management Process --; 2; The Strategic Role of Marketing --; Sect. II; Market Opportunity Analysis --; 3; Evironmental Analysis --; 4; Industry Dynamics and Strategic Change --; 5; Consumer Marketing and Buying Behavior --; 6; Organizational Markets and Buying Behavior --; 7; Marketing Information and Marketing Research --; 8; Market Segmentation and Market Targeting --; 9; Positioning Decisions --; Sect. III; Developing Strategic Marketing Programs --; 10; Business Strategies and Marketing-Program Decisions --; 11; Product and Services Decisions --; 12; Developing and Testing New Products and Services --; 13; Pricing Decisions --; 14; Distribution Decisions --; 15; Promotion Decisions --; 16; Personal Selling Decisions --; Sect. IV; Strategic Marketing Programs for Selected Situations --; 17; Strategies for New and Growing Markets --; 18; Strategies for Mature and Declining Markets --; Sect. V; Implementing and Controlling Strategic Marketing Programs --; 19; Implementing Business and Marketing Strategies --; 20; Controlling Marketing Strategies and Programs --; App; Calgolia Inc.: A Strategic Approach To International Marketing --; Index
ER  -