Smith, Leanne Marie, <br/><br/>
A macroeconomic view of New Zealand / 
Leanne Smith. 
 - x, 86 pages :  illustrations, map ;  25 cm 
<br/><br/> Author is a lecturer in the Dept. of Applied and International Economics, Massey University, N.Z.  "Can be used as an accompaniment to an economics text or independently"--Back cover. 
<br/><br/>Includes bibliographical references (page 81) and index. 
<br/><br/> An Overview of Marketing Management --  Marketing and the Marketing Management Process --  The Strategic Role of Marketing --  Market Opportunity Analysis --  Evironmental Analysis --  Industry Dynamics and Strategic Change --  Consumer Marketing and Buying Behavior --  Organizational Markets and Buying Behavior --  Marketing Information and Marketing Research --  Market Segmentation and Market Targeting --  Positioning Decisions --  Developing Strategic Marketing Programs --  Business Strategies and Marketing-Program Decisions --  Product and Services Decisions --  Developing and Testing New Products and Services --  Pricing Decisions --  Distribution Decisions --  Promotion Decisions --  Personal Selling Decisions --  Strategic Marketing Programs for Selected Situations --  Strategies for New and Growing Markets --  Strategies for Mature and Declining Markets --  Implementing and Controlling Strategic Marketing Programs --  Implementing Business and Marketing Strategies --  Controlling Marketing Strategies and Programs --  Calgolia Inc.: A Strategic Approach To International Marketing --  Index.  Sect. I.  1.  2.  Sect. II.  3.  4.  5.  6.  7.  8.  9.  Sect. III.  10.  11.  12.  13.  14.  15.  16.  Sect. IV.  17.  18.  Sect. V.  19.  20.  App. 
<br/><br/><label>ISBN: </label>0074713140 9780074713143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Macroeconomics.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>New Zealand--Economic conditions--1945-1984<br/>New Zealand--Economic conditions--1984-<br/>New Zealand--Economic policy
<br/><br/><label>Dewey Class. No.: </label>339.0993