TY  - BOOK
AU  - Neumeier,Marty
ED  - American Institute of Graphic Arts
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0735713308
AV  - HD69.B7 N4 2003
U1  - 658.827 21
PY  - 2003///
CY  - Indianapolis, Ind.
PB  - New Riders Pub.
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - The title proper, other title information, and statement of responsibility spread into four pages; "AIGA"--Cover; Includes index; Discipline 1; Differentiate --; Discipline 2; Collaborate --; Discipline 3; Innovate --; Discipline 4; Validate --; Discipline 5; Cultivate
N2  - "Using the visual language of the boardroom, Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet.""--BOOK JACKET
ER  -