TY  - BOOK
AU  - Hill,Elizabeth
AU  - O'Sullivan,Catherine
AU  - O'Sullivan,Terry
TI  - Creative arts marketing
SN  - 0750657375
AV  - NX634 .H55 2003
U1  - 706.88 21
PY  - 2003///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann
KW  - Arts
KW  - Management
N1  - Includes bibliographical references (pages 347-349) and index; 1; The evolution and context of arts marketing --; 2; Audiences --; 3; Market research --; 4; Product --; 5; Generating income --; 6; Promotion --; 7; Making the arts available --; 8; Marketing planning --; 9; Managing the marketing function
N2  - "As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techniques * A wholly revised and enhanced set of cases* Entirely revised and updated data on the arts 'industry'Creative Arts Marketing reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers* A revised and completely updated new edition of a highly successful specialist marketing title.* Practical integration of theory and marketing best practice for the arts sector.* Packed with new and updated examples, cases and vignettes."--Publisher description
ER  -