TY  - BOOK
AU  - Adams,John
AU  - Juleff,Linda
TI  - Managerial economics for decision making
SN  - 0333961110
AV  - HF5657.4 .A29 2003
U1  - 330.024658 21
PY  - 2003///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Managerial accounting
KW  - Decision making
KW  - Managerial economics
N1  - Includes bibliographical references and index; Pt. I; The Macroeconomic Environment --; Ch. 1; Globalisation --; Ch. 2; The economic environment --; Ch. 3; Measuring economic performance --; Pt. II; The Theory of the Firm and Competitive Strategy --; Ch. 4; Business objectives --; Ch. 5; Demand estimation and forecasting --; Ch. 6; Production and cost estimation --; Ch. 7; Pricing in theory and practice --; Ch. 8; Non-price competition --; Ch. 9; Managerial decisions and the firm's competitive strategy --; Pt. III; Investment Decisions --; Ch. 10; Investment appraisal --; Ch. 11; Investment appraisal under risk and uncertainty --; Ch. 12; Public sector decisions --; App; Discount tables and the normal distribution table
N2  - "Managerial Economics for Decision Making is an ideal text for final year undergraduate and MBA students taking a module in managerial economics. It places managerial economics firmly in the context of decision making and provides students with the tools to use economic theory to make effective management decisions. It minimises the use of maths and presents the subject in a user-friendly and accessible way. Chapter introductions and summaries, case studies and end of chapter questions reinforce student learning."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/bios/hol052/2003043612.html
ER  -