Smith, P. R.  1957- <br/><br/>
Great answers to tough marketing questions / 
P.R. Smith. 
 - Second edition. 
 - xv, 298 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Basic concepts and definitions of marketing --  Segmentation, position and the marketing mix --  Marketing planning --  Buyer behaviour --  Marketing research --  Product decisions --  Service decisions --  Pricing decisions --  Distribution decisions --  Integrated marketing communications --  E-marketing.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11. 
<br/><br/> "Refreshingly easy to read - and use - Great Answers to Tough Marketing Questions provides a mix of challenging, intriguing and entertaining questions. The accompanying illuminating answers are guaranteed to give your skills and knowledge an immediate boost." "Whether you're a first-time manager, a student of marketing or even a seasoned practitioner, you'll find Paul Smith's original, fast-paced approach inspiring. Spot-on answers reveal both practical solutions and deeper insights into every aspect of the marketing discipline."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0749440228 9780749440220 
<br/><br/><label>LCCN: </label>2003007631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S598 2003 
<br/><br/><label>Dewey Class. No.: </label>658.8