TY - BOOK AU - MacKenzie,Ian TI - Paradigms of reading: relevance theory and deconstruction SN - 0333968336 AV - P301 .M33 2002 U1 - 808 21 PY - 2002/// CY - New York PB - Palgrave Macmillan KW - Rhetoric KW - Relevance KW - Hermeneutics KW - Reference (Linguistics) KW - Communication N1 - Includes bibliographical references (pages 221-231) and index; 1; Pragmatic Banality and Honourable Bigotry --; 2; Relevance Theory and Spoken Communication --; 3; 'Positive Hermeneutics': Relevance and Communication --; 4; 'Negative Hermeneutics': Themes, Figures, Codes and Cognition --; 5; Words, Concepts and Tropes --; 6; Rhetoric as an Insurmountable Obstacle --; 7; Words and the World: The Problem of Reference --; 8; Mechanical Performatives --; 9; The Madness of Words and the Enunciating Subject --; 10; 'When Lucy ceas'd to be' --; 11; Relevance and Rhetoric N2 - "Linguistic signs do not coincide with intended or interpreted meanings. For relevance theory, this theoretical commonplace merely demonstrates the inferential nature of language. For Paul de Man, on the contrary, it suggested that language is unstable, random, arbitrary, mechanical, ironic and inhuman. This book seeks to show that relevance theory is a more plausible account of communication, cognition and literary interpretation than the deconstructionist theory de Man elaborated from readings of Rousseau, Hegel, and Nietzsche."--Publisher description ER -