TY  - BOOK
AU  - Frith,Katherine Toland
AU  - Mueller,Barbara
TI  - Advertising and societies: global issues 
T2  - Digital formations,
SN  - 0820462071
AV  - HF5823 .F9826 2003
U1  - 659.1042 
PY  - 2003///]
CY  - New York
PB  - P. Lang
KW  - Advertising
KW  - Social aspects
KW  - Intercultural communication
N1  - Includes bibliographical references and index; Ch. 1; International Advertising and Globalization --; Ch. 2; The Globalization Scenario --; Ch. 3; Advertising and Culture --; Ch. 4; Advertising's Economic, Political, and Media Environments --; Ch. 5; Advertising and Regulatory Systems --; Ch. 6; Global Consumer Issues --; Ch. 7; Advertising and Representations of "The Other" --; Ch. 8; Children as Consumers: The Purchasing Power of the Children's Market --; Ch. 9; Advertising of Controversial Products --; Ch. 10; Advertising and Gender Representation --; Ch. 11; The Commercialization of Societies --; Ch. 12; The End of Reality
N2  - "Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET
ER  -