Frith, Katherine Toland, <br/><br/>
Advertising and societies :  global issues / 
Katherine T. Frith, Barbara Mueller. 
 - 305 pages :  illustrations ;  23 cm. 
 - Digital formations,  vol. 14  1526-3169 ; .
 - Digital formations ;  vol. 14. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> International Advertising and Globalization --  The Globalization Scenario --  Advertising and Culture --  Advertising's Economic, Political, and Media Environments --  Advertising and Regulatory Systems --  Global Consumer Issues --  Advertising and Representations of "The Other" --  Children as Consumers: The Purchasing Power of the Children's Market --  Advertising of Controversial Products --  Advertising and Gender Representation --  The Commercialization of Societies --  The End of Reality.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Ch. 12. 
<br/><br/> "Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0820462071 9780820462073 
<br/><br/><label>LCCN: </label>2002010686 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects<br/>Intercultural communication.
<br/><br/><label>LC Class. No.: </label>HF5823  / .F9826 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1042