TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures: the truth about the 100 biggest branding mistakes of all time 
SN  - 0749439270 :
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Product management
N1  - Classic failures -- Idea failures -- Extension failures -- PR failures -- Culture failures -- People failures -- Rebranding failures -- Internet and new technology failures -- Tired brands
ER  -