TY  - BOOK
AU  - Callebaut,Jan
AU  - Paelinck,Cis
AU  - Lam,Danny
ED  - Censydiam Institute.
TI  - Understanding Chinese consumers: a new way of approaching marketing in Chinese culture 
SN  - 904411087X
AV  - HF5415.33.C6 C35 2000
U1  - 658.83430951 21
PY  - 2000///
CY  - Leuven
PB  - Garant
KW  - Consumers
KW  - China
KW  - Attitudes
KW  - Consumers' preferences
KW  - Marketing
N1  - "Censydiam Institute"--Cover
ER  -