Callebaut, Jan,  1955- <br/><br/>
Understanding Chinese consumers :  a new way of approaching marketing in Chinese culture / 
Jan Callebaut, Cis Paelinck & Danny Lam. 
 - 171 pages :  colour illustrations ;  24 cm 
<br/><br/> "Censydiam Institute"--Cover. 
<br/><br/><label>ISBN: </label>904411087X 9789044110876 
<br/><br/><label>LCCN: </label>2001428213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Attitudes--China<br/>Consumers' preferences--China<br/>Marketing--China
<br/><br/><label>LC Class. No.: </label>HF5415.33.C6  / C35 2000 
<br/><br/><label>Dewey Class. No.: </label>658.83430951