TY  - BOOK
AU  - Lury,Giles
TI  - Brandwatching: lifting the lid on the phenomenon of branding 
SN  - 1901657345
AV  - HF6161.B4 L87 1998
U1  - 658.827 21
PY  - 1998///
CY  - Dublin
PB  - Blackhall Pub
KW  - Trademarks
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -