TY  - BOOK
AU  - Underhill,Paco
TI  - Why we buy: the science of shopping 
SN  - 0684849135
AV  - HF5415.2 .U53 1999
U1  - 658.834 21
PY  - 1999///]
CY  - New York
PB  - Simon & Schuster
KW  - Marketing research
KW  - Consumer behavior
KW  - Shopping
N1  - Includes index; 1; A Science Is Born --; 2; What Retailers Don't Know --; 3; The Twilight Zone --; 4; You Need Hands --; 5; How to Read a Sign --; 6; Shoppers Move Like People --; 7; Dynamic --; 8; Shop Like a Man --; 9; What Women Want --; 10; If You Can Read This You're Too Young --; 11; Kids --; 12; The Sensual Shopper --; 13; The Big Three --; 14; Time, Real and Perceived --; 15; Cash/Wrap Blues --; 16; Magic Acts --; 17; In Cyberspace, No One Can Hear You Shop --; 18; The Self-Exam --; 19; Final Thoughts --; Acknowledgments --; Index
N2  - The science, mechanics, demographics, and dynamaics of shopping
UR  - http://catdir.loc.gov/catdir/bios/simon051/99012125.html
ER  -