Dollinger, Marc J.,

Entrepreneurship : strategies and resources / Marc J. Dollinger. - Third edition. - xxv, 549 pages : illustrations ; 24 cm

Includes bibliographical references and index.

A Framework for Entrepreneurship -- Resources and Capabilities -- The Environment for Entrepreneurship -- Entrepreneurial Strategies -- The Business Plan -- The E-Entrepreneur -- Foundations of New Venture Finance -- Securing Investors and Structuring the Deal -- Creating the Organization -- Corporate Venturing, Networking, and Franchising -- Blitz -- Tellme Networks: Dial Tone 2.0? -- Stamps.com: Bringing Electronic Postage Online -- Rubio's: Home of the Fish Taco (A) -- Rubio's: Home of the Fish Taco (B) -- Suzy's Zoo -- TiVo: Television the Way You Want It -- LiveREADS: Valuing an E-Book Start-Up -- Windsor Industries, Inc -- Sony PlayStation 2: Trojan Horse in the Living Room? Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. Case 1. Case 2. Case 3. Case 4. Case 5. Case 6. Case 7. Case 8. Case 9. Case 10.

0130909955 9780130909954

2001056124


New business enterprises
Entrepreneurship.

HD62.5. / D65 2003

658.421