TY  - BOOK
AU  - Broadbent,Tim
ED  - Institute of Practitioners in Advertising.
TI  - Advertising works 11: cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 
SN  - 1841160725
AV  - HF5813.G7 A381 2000
U1  - 659.111 
PY  - 2000///
CY  - Henley-on-Thames, Oxfordshire
PB  - WARC, World Advertising Research Center
KW  - Advertising
KW  - Great Britain
KW  - Case studies
N1  - "The shortlist the IPA Advertising Effectiveness Awards 2000"--Disc label; Accompanied by: 1 computer disc (CD-ROM); Includes bibliographical references and index; CD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards
ER  -