Advertising works 11 : cases from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 2000 /
Advertising works eleven
edited and introduced by Tim Broadbent.
- xxviii, 641 pages : illustrations ; 26 cm + 1 computer disc (12 cm)
"The shortlist the IPA Advertising Effectiveness Awards 2000"--Disc label. Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references and index.
CD-ROM titled: The shortlist of the IPA Advertising Effectiveness Awards.