Southwick, Karen, <br/><br/>
Silicon gold rush :  the next generation of high-tech stars rewrites the rules of business / 
Karen Southwick. 
 - viii, 248 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> Introduction: The New Gold Rush --  A Star Is Born --  Leading a High-Tech Juggernaut --  The Soul Of a New Company: The Value of Being Small --  Bigger Can Be Better: Maintaining Equilibrium --  Staking Your Claim: Finding and Keeping New Markets --  Mind Share Is a Terrible Thing To Waste --  Dance with Your Customer --  Brainpower, Inc --  Mergers and Alliances: Picking the Right Partner --  The Party's Over --  Conclusion: At The End of the Day --  Appendices. 
<br/><br/><label>ISBN: </label>0471246468 9780471246466 
<br/><br/><label>LCCN: </label>98024359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer industry--Management<br/>Computer software industry--Management<br/>High technology industries--Management<br/>New business enterprises--Management
<br/><br/><label>LC Class. No.: </label>HD9696.2.A2  / S67 1999 
<br/><br/><label>Dewey Class. No.: </label>338.47004