TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0724810161
U1  - 658.83 21
PY  - 2001///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Previous ed.: Prentice Hall, 1998; Includes bibliographical references and index
ER  -