TY  - BOOK
AU  - Gettings,Dominic
TI  - The unwritten rules of copywriting: a guide to better press, poster, TV, radio and Web site advertising 
SN  - 0749431415(pbk.) :
U1  - 659.132 
PY  - 2000///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -