Gettings, Dominic. The unwritten rules of copywriting : a guide to better press, poster, TV, radio and Web site advertising / Dominic Gettins. - x, 166 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0749431415(pbk.) : £16.99 Nat. Bib. No.: GBA0-Y7159 Subjects--Topical Terms: Advertising copy Dewey Class. No.: 659.132