TY  - BOOK
AU  - Mooney,Sean
TI  - 5,110 days in Tokyo and everything's hunky dory: the marketer's guide to advertising in Japan 
SN  - 1567203612
AV  - HF5813.J3 M66 2000
U1  - 659.10952 
PY  - 2000///
CY  - Westport, Conn., London
PB  - Quorum Books
KW  - Advertising
KW  - Japan
N1  - Includes bibliographical references (pages 203-204) and index; Illustrations --; Preface --; 1; Introduction --; 2; Imeiji Kokoku: Hard Sell versus Soft Sell --; 3; Tarento: Foreigners and Celebrities in Japanese Advertising --; 4; Kopi: Japanese Copy --; 5; Kokoku Dairi-ten: Advertising Agencies in Japan --; 6; Terebi: Advertising on Television --; 7; Shimbun: Advertising in Newspapers --; 8; Zasshi: Advertising in Magazines --; 9; Rajio: Advertising on Radio --; 10; Kotsu Kokoku: Mass Transit Advertising --; 11; Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising --; 12; Shine-ado: Cinema Advertising --; 13; Sono-ta no Kokoku: Other Non-Mass Media Advertising --; 14; Intanetto: Internet Advertising --; Conclusion --; Glossary --; Selected Bibliography --; Index
ER  -