Mooney, Sean,  1960- <br/><br/>
5,110 days in Tokyo and everything's hunky dory :  the marketer's guide to advertising in Japan / 
 Five thousand, one hundred and ten days in Tokyo and everything's hunky dory  Five thousand, one hundred ten days in Tokyo and everything's hunky dory  Five-thousand one-hundred ten days in Tokyo and everything's hunky dory 
Sean Mooney. 
 - xvi, 214 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 203-204) and index. 
<br/><br/> Illustrations --  Preface --  Introduction --  Imeiji Kokoku: Hard Sell versus Soft Sell --  Tarento: Foreigners and Celebrities in Japanese Advertising --  Kopi: Japanese Copy --  Kokoku Dairi-ten: Advertising Agencies in Japan --  Terebi: Advertising on Television --  Shimbun: Advertising in Newspapers --  Zasshi: Advertising in Magazines --  Rajio: Advertising on Radio --  Kotsu Kokoku: Mass Transit Advertising --  Sono-ta no Kotsu Kokoku: Other Types of Transit Advertising --  Shine-ado: Cinema Advertising --  Sono-ta no Kokoku: Other Non-Mass Media Advertising --  Intanetto: Internet Advertising --  Conclusion --  Glossary --  Selected Bibliography --  Index.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14. 
<br/><br/><label>ISBN: </label>1567203612 9781567203615 
<br/><br/><label>LCCN: </label>99046060 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Japan
<br/><br/><label>LC Class. No.: </label>HF5813.J3  / M66 2000 
<br/><br/><label>Dewey Class. No.: </label>659.10952