Kitcho, Catherine, <br/><br/>
High tech product launch / 
Catherine Kitcho. 
 - xii, 204 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Introduction: The product launch process -- pt. 1. Assessing your product and market. Product definition -- Strategic objectives -- The customer -- The market -- Competition -- Channel marketing -- pt. 2. Developing your marketing strategy. Positioning -- Messaging -- External marketing programs -- Public relations and advertising -- Internal marketing programs -- The marketing plan -- pt. 3. Planning and implementing product launch. The launch team -- The launch plan -- Managing the launch -- Aftermath: lessons learned. 
<br/><br/><label>ISBN: </label>0966660404 9780966660401 
<br/><br/><label>LCCN: </label>98087052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Management<br/>New products--Marketing<br/>High technology industries--Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .K55 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8