Manning, Peter K., <br/><br/>
Semiotics and fieldwork / 
Peter K. Manning. 
 - 79 pages :  illustrations ;  23 cm. 
 - Qualitative research methods ;  v. 7 .
 - Qualitative research methods ;  v. 7. .
<br/><br/>Includes bibliographical references (pages 73-77). 
<br/><br/> Introduction --  The Fieldwork and Its Traditions --  Semiotics --  Semiotics and Fieldwork --  Some Examples --  Reflections. 
<br/><br/> "Ethnographic fieldwork and formal linguistic analysis have traditionally been thought to be diametric opposites. But in this provocative analysis, these diverse methods of qualitative research are demonstrated to be complementary. The author reveals that the formalism of semiotics adds breadth and depth to the particularism of traditional fieldwork; similarly, the many details of ethnographic description give semiotic analysis a more realistic perspective. After examining the potential benefits and limitations of each method of analysis, the author shows how the synthesis of the two is potentially more powerful that either alone. "This book succeeds in bringing together two branches of science that are rather different with respect to traditions and levels of abstraction." --Methodika "Provides a brief and useful statement of the method....It is both a summary of what has been said and a commentary on the simultaneous deformalization and formalization of American life." --Social Forces"--Publisher description. 
<br/><br/><label>ISBN: </label>0803927614 9780803927612 0803926405 9780803926400 
<br/><br/><label>LCCN: </label>87042734 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Methodology.<br/>Semiotics
<br/><br/><label>LC Class. No.: </label>P99.4.F53  / M36 1987 H62  / .M28 1987 
<br/><br/><label>Dewey Class. No.: </label>300.1