Visual intelligence : perception, image, and manipulation in visual communication /
Ann Marie Seward Barry.
- viii, 425 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Perceiving images. Perception and visual "common sense" ; The nature and power of images -- Mediated images. The language of images ; Video's moving images ; Film logic and rhetoric -- Controversial images. Advertising images: seduction, shock, and the unwary ; Political images: public relations, advertising, and propaganda ; Media images and violence -- Conclusion. I. 1. 2. II. 3. 4. 5. Part III. 6. 7. 8.
Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
0791434354 9780791434352 0791434362 9780791434369
96042465
Visual perception. Visual communication Image processing Human information processing Visual Perception. Image Processing, Computer-Assisted