TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0887309372
AV  - HD69.B7 R537 1998
U1  - 658.827 
PY  - 1998///]
CY  - New York
PB  - HarperBusiness
KW  - Brand name products
KW  - Management
N1  - Includes index; Introduction --; 1; The Law of Expansion --; 2; The Law of Contraction --; 3; The Law of Publicity --; 4; The Law of Advertising --; 5; The Law of the Word --; 6; The Law of Credentials --; 7; The Law of Quality --; 8; The Law of the Category --; 9; The Law of the Name --; 10; The Law of Extensions --; 11; The Law of Fellowship --; 12; The Law of the Generic --; 13; The Law of the Company --; 14; The Law of Subbrands --; 15; The Law of Siblings --; 16; The Law of Shape --; 17; The Law of Color --; 18; The Law of Borders --; 19; The Law of Consistency --; 20; The Law of Change --; 21; The Law of Mortality --; 22; The Law of Singularity --; Index; 386514 : David Bibby
ER  -