TY  - BOOK
AU  - Allen,Mike
AU  - Preiss,Raymond W.
TI  - Persuasion: advances through meta-analysis 
T2  - Quantitative methods in communication
SN  - 1572730676 (pbk.)
AV  - BF637.P4 P42 1998
U1  - 153.852 
PY  - 1998///
CY  - Cresskill, N.J.
PB  - Hampton Press
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and indexes; Contributors --; 1; A Framework for Understanding: Meta-Analyses of the Persuasion Literature --; 2; Meta-Analysis of Controlled Message Designs --; 3; Another Look at Fear-Arousing Persuasive Appeals --; 4; The Persuasive Effects of Testimonial Assertion Evidence --; 5; Comparing The Persuasive Effectiveness One- and Two-Sided Message --; 6; The Effect of Language Intensity on Receiver Evaluations of Message, Source, and Topic --; 7; Forewarning and Persuasion --; 8; The Effects of Distraction During Persuasion --; 9; An Analysis of the Sleeper Effect --; 10; Another Look at the Use of Rhetorical Questions --; 11; The Efficacy of Powerful/Powerless Language on Attitudes and Source Credibility --; 12; Explicit and Implicit Conclusions in Persuasive Messages --; 13; Performing Counterattitudinal Advocacy: The Persuasive Impact of Incentives --; 14; Evaluating the Advice Offered by the Tool Users --; 15; Evaluating and Using Meta-Analytic Knowledge Claims --; Author Index --; Subject Index
ER  -