Persuasion :  advances through meta-analysis / 
edited by Mike Allen, Raymond W. Preiss. 
 - viii, 280 p. 
 - Quantitative methods in communication .
 - Quantitative methods in communication. .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> Contributors --  A Framework for Understanding: Meta-Analyses of the Persuasion Literature --  Meta-Analysis of Controlled Message Designs --  Another Look at Fear-Arousing Persuasive Appeals --  The Persuasive Effects of Testimonial Assertion Evidence --  Comparing The Persuasive Effectiveness One- and Two-Sided Message --  The Effect of Language Intensity on Receiver Evaluations of Message, Source, and Topic --  Forewarning and Persuasion --  The Effects of Distraction During Persuasion --  An Analysis of the Sleeper Effect --  Another Look at the Use of Rhetorical Questions --  The Efficacy of Powerful/Powerless Language on Attitudes and Source Credibility --  Explicit and Implicit Conclusions in Persuasive Messages --  Performing Counterattitudinal Advocacy: The Persuasive Impact of Incentives --  Evaluating the Advice Offered by the Tool Users --  Evaluating and Using Meta-Analytic Knowledge Claims --  Author Index --  Subject Index.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15. 
<br/><br/><label>ISBN: </label>1572730676 (pbk.) 1572730668 (hardcover) 
<br/><br/><label>LCCN: </label>98011061 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>BF637.P4  / P42 1998 
<br/><br/><label>Dewey Class. No.: </label>153.852