TY  - BOOK
AU  - White,Ronald V.
TI  - Management in English language teaching
SN  - 0521373964
AV  - PE1066 .M26 1991
U1  - 428.2407 
PY  - 1991///
CY  - Cambridge, New York
PB  - Cambridge University Press
KW  - English language
KW  - Study and teaching
N1  - Includes bibliographical references (pages 339-342) and index; pt. 1; People and organizations --; 1; Organizations --; 2; Staff selection --; 3; Staff development --; 4; Communication in schools --; 5; Organizing resources and information --; 6; Managing curriculum development and innovation --; pt. 2; Marketing --; 7; What is marketing --; 8; The marketing mix --; 9; Developing and implementing the marketing plan --; pt. 3; Finance --; 10; Financial records and statements --; 11; Cash flow management and management accounting --; 12; Using financial information and budgets
N2  - "In the course of their careers, foreign language teachers can expect at various times to be involved in areas such as the management of students and of colleagues, the organization of their institutions, the development of curricula, staff recruitment, and the financial aspects of running a school or program, including marketing and promotion. This book is the first to provide a comprehensive, practical introduction to these areas, particularly in relation to ESL institutions. The authors each have specialist expertise in the fields of organizational management, personnel management, marketing management, and commercial management in the context of ESL, which form the four main sections of the book."--Publisher description
UR  - http://catdir.loc.gov/catdir/enhancements/fy0810/90027574-b.html
ER  -