Design discourse : history, theory, criticism /
edited, and with an introduction and closing essay, by Victor Margolin.
- x, 291 pages : illustrations ; 26 cm
Includes bibliographical references.
The meaning of design / Maurizio Vitta -- We are the primitives / Andrea Branzi -- Man confronted by the third technological generation / Maurizio Morgantini -- Tendencies of German design theories in the past fifteen years / Francois Burkhardt -- There is no Kitsch, there is only design! / Gert Selle -- The social design of office automation / Marco Diani -- The comprehensive guarantee: a new consumer value / Abraham A. Moles -- Declaration by design: rhetoric, argument, and demonstration in design practice / Richard Buchanan -- Omit the unimportant / Dieter Rams -- The digital watch: tribal bracelet of the consumer society / Richard Porch -- The legibility of the world: a project of graphic design -- The rhetoric of neutrality -- Reading isotype / Ellen Lupton -- Eating the image: the graphic designer and the starving audience / Frances C. Butler -- The grid: history, use, and meaning / Jack H. Williamson -- Representing Macbeth: a case study in visual rhetoric / Hanno H.J. Ehses -- Drawing, design and semiotics / Clive Ashwin -- The state of design history, Part I: Mapping the field / Clive Dilnot -- The state of design history, Part II: Problems and possibilities / Clive Dilnot -- Made in patriarchy: toward a feminist analysis of women and design / Cheryl Buckley -- Postwar design literature: a preliminary mapping / Victor Margolin -- -- After the Modernists -- The Meaning of Design / We Are the Primitives / Man Confronted by the Third Technological Generation / Tendencies of German Design Theories in the Past Fifteen Years / There is No Kitsch, There is Only Design! / The Social Design of Office Automation / The Comprehensive Guarantee: A New Consumer Value / The Interpretation of Design -- Writing Design History -- The State of Design History, Part I: Mapping the Field / The State of Design History, Part II: Problems and Possibilities / Made in Patriarchy: Toward a Feminist Analysis of Women and Design / Postwar Design Literature: A Preliminary Mapping / Maurizio Vitta -- Andrea Branzi -- Maurizio Morgantini -- Francois Burkhardt -- Gert Selle -- Marco Diani -- Abraham A. Moles -- Clive Dilnot -- Clive Dilnot -- Cheryl Buckley -- Victor Margolin. Section I. Section II. Section III.
"Although design infuses every object in the material world and gives form to immaterial processes as well, it is only recently that design itself has become the focus of intellectual debate. In Design Discourse, Victor Margolin gathers together a body of new writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in light of its cultural significance and its powerful position in today's society."--Publisher description.