TY  - BOOK
AU  - Fuller,Donald A.
TI  - Sustainable marketing: managerial-ecological issues 
SN  - 0761912193
AV  - HF5413. F85 1999
U1  - 658.8 
PY  - 1999///]
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Green marketing
KW  - Consumption (Economics)
KW  - Environmental aspects
N1  - Includes bibliographical references (pages 363-380) and index; Preface --; Ch. 1; Sustainable Marketing: An Overview --; Ch. 2; New Decision Boundaries: The Product System Life Cycle --; Ch. 3; Sustainable Marketing Strategies --; Ch. 4; Sustainable Products --; Ch. 5; Sustainable Channel Networks --; Ch. 6; Sustainable Marketing Communications --; Ch. 7; Sustainable Pricing --; Ch. 8; Markets and Market Development --; References --; Index --; About the Author
ER  -