Fuller, Donald A., <br/><br/>
Sustainable marketing :  managerial-ecological issues / 
Donald A. Fuller. 
 - xi, 395 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 363-380) and index. 
<br/><br/> Preface --  Sustainable Marketing: An Overview --  New Decision Boundaries: The Product System Life Cycle --  Sustainable Marketing Strategies --  Sustainable Products --  Sustainable Channel Networks --  Sustainable Marketing Communications --  Sustainable Pricing --  Markets and Market Development --  References --  Index --  About the Author.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8. 
<br/><br/><label>ISBN: </label>0761912193 9780761912194 0761912185 9780761912187 
<br/><br/><label>LCCN: </label>98040124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Green marketing<br/>Consumption (Economics)--Environmental aspects
<br/><br/><label>LC Class. No.: </label>HF5413.  / F85 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8